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The social web

The web, the politician and the prostitute
By Alfred Hermida
Assistant professor of journalism, University of British Columbia
http://news.bbc.co.uk/1/hi/technology/7302968.stm
This article is an excellent argument as to why MySpace, Facebook et al are not private spaces.
If you want a private space on the web, get an FTP site and don’t tell anyone. Don’t be surprised when someone Googles you, [...]

Using social networks to monitor your brand

There are a number of ways to measure success in social network marketing.
Some methods are relatively straightforward - such as using analytics to look at the traffic flow into your site. You can also look at the volume of social bookmarks your brand / blog / website scores. If you use video virals then you [...]