Online lead generation

Have you tried any alternative methods of driving sales leads online?

I’m sure your all familiar with Pay Per Click advertising from the likes of Google. But have you tried Cost Per Action advertising? Normally you would have to consider running an Afiliate advertising programme of some sort. This might prove extremely effective, but they can expensive to set-up and time consuming.

Well, there are some alternatives. There are number of online lead generation companies who promote their own business directories and will then try and sell you sales leads. These leads will vary in quality, but at around £10 | €13 | $19 per lead, they could be an effective way to quickly test some messaging with real buyers.

One such service is the UK Business Directory – Business directory covering all areas of commerce

Don’t forget, these businesses all run online directories. So you could simply submit your business to their site, thus gaining another link back to your site.