Improve your email open rates - tip #2

Are you sending to the correct list?

This might seem pretty obvious but there are actually a lot of ways you can go wrong with this, even if you have only one mailing list that you never segment in any way. The most common problem is when you send a test or targeted message to your entire list.

Check twice before you click the send button. When you send duplicate or irrelevant messages, you increase the chance that you’ll annoy your audience and that they will report you as spam or simply click on the Unsubscribe option.

If you have taken the trouble to segment your lists, then the risk of getting it wrong increases in line with the degree of segmentation.

So, why is segmentation important? If you can identify groups within your data, then you can start to tailor the messages that they receive, making your offer or story appear more relevant to them.