Improve your email open rates - tip #1

If you regularly email your audiences, then you will want to ensure that your email gets to as many people as possible, there are some basic things that you need to avoid.

The first challenge is to get past the spam filters. Nearly everyone is using some type of filter, many of these are using a set of parameters based around the content of the email. So, you need to make sure that you write your message with the filters in mind. Two words to avoid like the plague are:

1. free - as in ‘register for your free place’
2. click - as in ‘click on this link….’

You should also avoid the following:

WORDS IN CAPITAL LETTERS

You might want to check out this resource for more words to avoid: spam alternatives