All Entries in the "Uncategorized" Category

Improve your email open rates - tip #2

Are you sending to the correct list?
This might seem pretty obvious but there are actually a lot of ways you can go wrong with this, even if you have only one mailing list that you never segment in any way. The most common problem is when you send a test or targeted message to your [...]

Improve your email open rates - tip #1

If you regularly email your audiences, then you will want to ensure that your email gets to as many people as possible, there are some basic things that you need to avoid.

The first challenge is to get past the spam filters. Nearly everyone is using some type of filter, many of these are using a set [...]

Improve your email response rates

The US based email list management vendor, MailerMailer has recently published the results of their annual email marketing survey. This survey is based on data collected from over 300 million email messages sent from a network of over 3,200 email marketing users.
Having read the full report, here is my take on the key findings.
1. 74% [...]

Using social networks to monitor your brand

There are a number of ways to measure success in social network marketing.
Some methods are relatively straightforward - such as using analytics to look at the traffic flow into your site. You can also look at the volume of social bookmarks your brand / blog / website scores. If you use video virals then you [...]

Twitter Stats from Tweetstats

First there was Google Analytics, the definitive stats application for your website. And now we have TweetStats, the stats application for your Twitter account.

This is a nice and simple tool to use, just enter your Twitter account details and press enter. But to be honest, I’m not really sure what value it adds to your [...]