Archive for June, 2008
PDF Hammer - edit, merge and reorder your PDF files
It’s Monday morning, I am with a client and they urgently need to merge two PDF documents together and I don’t have my PC with me - HELP!
But never fear, PDF Hammer is here.
PDF Hammer is a website that allows you to edit, merge and reorder your PDF files online for free. You don’t need to [...]
Improve your email open rates - tip #2
Are you sending to the correct list?
This might seem pretty obvious but there are actually a lot of ways you can go wrong with this, even if you have only one mailing list that you never segment in any way. The most common problem is when you send a test or targeted message to your [...]
Improve your email open rates - tip #1
If you regularly email your audiences, then you will want to ensure that your email gets to as many people as possible, there are some basic things that you need to avoid.
The first challenge is to get past the spam filters. Nearly everyone is using some type of filter, many of these are using a set [...]
Online lead generation
Have you tried any alternative methods of driving sales leads online?
I’m sure your all familiar with Pay Per Click advertising from the likes of Google. But have you tried Cost Per Action advertising? Normally you would have to consider running an Afiliate advertising programme of some sort. This might prove extremely effective, but they can [...]
Improve your email response rates
The US based email list management vendor, MailerMailer has recently published the results of their annual email marketing survey. This survey is based on data collected from over 300 million email messages sent from a network of over 3,200 email marketing users.
Having read the full report, here is my take on the key findings.
1. 74% [...]
The social web
The web, the politician and the prostitute
By Alfred Hermida
Assistant professor of journalism, University of British Columbia
http://news.bbc.co.uk/1/hi/technology/7302968.stm
This article is an excellent argument as to why MySpace, Facebook et al are not private spaces.
If you want a private space on the web, get an FTP site and don’t tell anyone. Don’t be surprised when someone Googles you, [...]
Using social networks to monitor your brand
There are a number of ways to measure success in social network marketing.
Some methods are relatively straightforward - such as using analytics to look at the traffic flow into your site. You can also look at the volume of social bookmarks your brand / blog / website scores. If you use video virals then you [...]
Twhirl desktop client for Twitter
Twhirl is a desktop client for Twitter. But what does that mean? Well, once you get into using Twitter, the chances are that you will not want to just update it from your mobile phone.
Twhirl is designed to enable you to get Tweets automatically fed through to your desktop, a bit like using a typical [...]
Twitter Stats from Tweetstats
First there was Google Analytics, the definitive stats application for your website. And now we have TweetStats, the stats application for your Twitter account.
This is a nice and simple tool to use, just enter your Twitter account details and press enter. But to be honest, I’m not really sure what value it adds to your [...]
Twitter in Plain English
This is a great video from Lee LeFever at Commoncraft.com. I would recommend anyone new to Twitter to watch this video to understand what it’s all about.