ClikOnThis - digital marketing

Improve your email open rates - tip #2

Are you sending to the correct list?
This might seem pretty obvious but there are actually a lot of ways you can go wrong with this, even if you have only one mailing list that you never segment in any way. The most common problem is when you send a test or targeted message to your [...]

Improve your email open rates - tip #1

If you regularly email your audiences, then you will want to ensure that your email gets to as many people as possible, there are some basic things that you need to avoid.

The first challenge is to get past the spam filters. Nearly everyone is using some type of filter, many of these are using a set [...]

Online lead generation

Have you tried any alternative methods of driving sales leads online?
I’m sure your all familiar with Pay Per Click advertising from the likes of Google. But have you tried Cost Per Action advertising? Normally you would have to consider running an Afiliate advertising programme of some sort. This might prove extremely effective, but they can [...]

Improve your email response rates

The US based email list management vendor, MailerMailer has recently published the results of their annual email marketing survey. This survey is based on data collected from over 300 million email messages sent from a network of over 3,200 email marketing users.
Having read the full report, here is my take on the key findings.
1. 74% [...]

The social web

The web, the politician and the prostitute
By Alfred Hermida
Assistant professor of journalism, University of British Columbia
http://news.bbc.co.uk/1/hi/technology/7302968.stm
This article is an excellent argument as to why MySpace, Facebook et al are not private spaces.
If you want a private space on the web, get an FTP site and don’t tell anyone. Don’t be surprised when someone Googles you, [...]

Twitter Stats from Tweetstats

First there was Google Analytics, the definitive stats application for your website. And now we have TweetStats, the stats application for your Twitter account.

This is a nice and simple tool to use, just enter your Twitter account details and press enter. But to be honest, I’m not really sure what value it adds to your [...]

Twitter in Plain English

This is a great video from Lee LeFever at Commoncraft.com. I would recommend anyone new to Twitter to watch this video to understand what it’s all about.